Children are vulnerable groups to road accidents. Along with their age growth, they will inevitably be exposed to roads out of their homes. Road Safety Campaigns are designed to address these issues at formative ages, specifically with school children, with impressionable minds. Educational measures have been advocated as a means of teaching children how to cope in a road environment with emphasis on following traffic rules. These key development areas formed the foundation for the need for sensitization and to create greater awareness for road safety measures.

Our team, along with other government agencies conduct awareness classes at schools to spread awareness on the behaviors that children have to be conscious of. Resource kits that are designed for students, is aimed at the development of positive behavior and attitudes in young people – whether they are pedestrians, cyclists or passengers.